In our previous post, we examined the all-important question of Should You Have a Blog? In this article, we’ll answer another query common to potential business blog owners: How Can I Plan My Blog?
Ready? Off we go!
Does the idea of coming up with engaging, worthwhile, and intelligent content for your blog have you backing away and saying ‘Ummm...Actually, I think I’d rather not”?
Don’t worry. We all do that at first.
Business blogging does require commitment. But you can reduce your anxiety level - and even your workload - if you do one thing: Plan Ahead.
That bears repeating, so I’ll repeat it:
The Key to Business Blogging? Planning!
I don’t mean that you have to plan out every aspect of your blog from now until 2020. Nope. What I have in mind is much simpler. It looks like this:
1. Decide Who You’re Blogging For. Hint: It’s not you. And it’s certainly not Google. Blogging so you look good on search results is like starting a small business so your state can collect a few more dollars in taxes. It shouldn’t be your main reason - although the search visibility is nice when it happens. Taxes, not so much.
You should be blogging for your customers. FIll your posts with things they’ll find interesting, instructive, and amusing.
2. Decide What You Want to Accomplish. Your blog’s primary purpose it to reach out to your customers. But what else do you want it to do? Establish your business as an authority in its field? Generate more sales leads? Get people talking and sharing ideas?
A combination of all three would be ideal, but focusing on any of these goals will influence what and how you post.
3. Decide How Often You’ll Post. Once or twice a week is good; every day or multiple times a day is possible but not necessary unless you're a news outlet. If you can’t commit to once a week, schedule yourself for every other week, or once a month. Just stick with it.
This raises another question - How on earth will you manage to post blog content regularly? Check in with us next week, and we’ll answer it.