In this series, we'll blog about blogging. Starting with the all-important question of Do You Need a Blog?, we'll explore some critical components of a successful business blog - and some things that you can safely skip.
In this week's post, we'll start at the top:
Do You Need a Blog?
Writing blogs is a major part of what I do for a living, but I'm gonna come right out and say it: Not everybody needs a blog. Our large and furry friend in the above picture, for instance. Although, to be fair, I have been tempted to create a Facebook page for my dog... but that's another story.
Here's the deal: Not every business needs a blog. Most do, but a few don't. And there are times when having a blog is worse than not having a blog.
When Not to Have A Blog
There are two basic reasons not to have a blog:
Realistically, though, this applies to a small fragment of the population; between our smartphones, our computers, and public Wi-Fi networks, most people go online to get information these days.
So, let's assume that you're in the vast majority. You have a website for your business. Why wouldn't you need a blog?
Aside from bad grammar, few things turn me away from a site faster than an unkempt appearance. It's the virtual equivalent of a grand old house with peeling paint and hanging shutters. It says: I don't care!
If your site is still sporting page design circa 2005 and your blog hasn't been updated since Windows 8 was the Next Big Thing, you're sending a bad message to your future clients. It goes something like : I don't care! or possibly I'm not in business anymore!
Not, I think, the image you want to project. But how can you run a successful blog - week after week, year after year?
Blogging for Busy Businesses
To be fair, the idea of coming up with an endless stream of topics to write about is daunting. I do it professionally, and I find it daunting. The easiest solution is by far to hire someone else to do it for you - especially if writing isn't your thing.
If you plan to hire someone to blog for you, then please read this series. I speak on behalf of all professional bloggers: there's stuff you really need to know before you hire us. If you plan on writing the blog yourself, awesome! I hope this gives you a road map that you can customize for your own endeavors.
In the next few weeks, we'll consider:
Check back next week, and we'll get started on the most intimidating stage: planning your blog. Once you've done this bit, blogging will lose some of its terrors. See you in a few!